Beat the Winter Doldrums-Plan Ahead for Spring

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »

Pack a Punch with BOTH Traditional and Online Marketing

One of the most common questions I get asked is “What’s the best way for me to market my business and products?”  And my answer is:  “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »

Your Personal Brand

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what it’s like to do business with … Read More »

Light a Fire Under your Prospects

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old by then! Better buy it … Read More »

The Most Effective Promotions Methods

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the newspaper, or publish a paper, … Read More »

Sales Tips from a Pro

Lately it seems that I’ve been having conversations with several clients about not just marketing, but sales. There’s a fine line between marketing and sales. Marketing’s role is to create awareness, excitement and desire for you product or service. Hopefully it will generate some good, solid leads … Read More »

How to Leverage your Local Newspaper

This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility and visibility is through the print … Read More »

Be First in your Prospects’ Minds

When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And, customers purchase from … Read More »

Bundle Up for Bigger Bucks

Every time I tell the story of how I came to own a $20 “fingernail buffer” people laugh. Maybe that’s because most of us have a similar story. It happened last summer, as I was walking through the Premier Outlet Mall. A salesperson who worked at one of the kiosk-type shops in the middle of the mall … Read More »

Link Up With LinkedIn

I recently had lunch with someone I had worked with years ago.  Although we had lost touch, she found me via an online networking site called LinkedIn.  Lately it seems that I’m getting more and more requests to join people’s networks. So, I thought I’d kill two birds with one stone.  I decided to … Read More »

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