Beat the Winter Doldrums-Plan Ahead for Spring

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »

A Small Business Guide to Content Marketing

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable and relevant content from a business … Read More »

Is Your Facebook Page Engaging?

The name of the game on facebook these days is engagement. It used to be that if you created a post on your business page it would automatically show up in the news stream of anyone who had liked your page. But alas, facebook changed that some time ago. Nowadays, facebook takes into consideration … Read More »

Promote Your Small Business with Facebook Contests

The holiday season always brings some wonderful opportunities to promote our businesses. Holiday sales and special promotions, reconnecting with clients, and networking! Social media also offers an array of ways to get the word out about your business and provides some great opportunities for … Read More »

Facebook Timeline Changes – Part 2

Our last post focused on facebook’s new changes to the timeline format.I hope you had fun switching your Facebook business page over to this new look!   In this post, we’ll take a look at some more details about these changes. As a reminder, visitors to your Facebook page now have new “Branding … Read More »

Get Ready for Facebook Changes Coming This Week

I always say that there are three things in life that are certain: death, taxes, and changes to Facebook.  Well, heads up!  There are only a few days left before you have to convert your Facebook business page to Facebook’s new timeline format.  After March 30th, they will automatically be … Read More »

Getting Started With Social Media – Begin With a Strategy

Social Media is hot, hot, hot. I’m often asked by newcomers how to get started. It seems so overwhelming! Let’s take a look at some of the first steps to getting engaged in social media. Like other new marketing methods, I find companies jumping into social media without a real plan. They may start … Read More »

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