Marketing with Video

Although there may be some wisdom to Forrest Gump’s comparison of life’s unpredictability to a box of chocolates, it’s not wise to treat your online videos that way. Yet this is often what happens when potential customers land on a website and launch the online video – they never really know what to … Read More »

Top Resources for Small Businesses

Vacations and long weekends result in summer months being slower than average for many businesses.  If that’s true in your business, there’s no better time to use this lull to revisit your marketing and business plans.  I’ve compiled a list of some of the best FREE online resources available to … Read More »

Marketing in a Recession – Part 3

Our company has been in business for seven years.  We just had my best month ever.  That tells us that despite the economy, we can be successful.  It just takes a little persistence and creativity. If this economy has you wondering how to stretch your marketing dollars, read on.  We've been using … Read More »

Be First in your Prospects’ Minds

When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And, customers purchase from … Read More »

Scarcity Increases Demand for Your Offer

Have you ever watched a home shopping network?  Admit it.  It’s easy to be drawn in by a great looking item.  As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it.  But what makes their “pitch” more compelling than, for … Read More »

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