How to Build A Successful Marketing Campaign

Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »

Small Business Saturday is November 25

Whenever I visit a local retailer I often ask myself why I don’t visit more often.  The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service means. Small businesses offer us the … Read More »

Get More Influence Online By Going Offline

Social media and other online networks, forums and meet-ups all provide a great way to connect with others regardless of geographic locations.  Online networking receives so much attention in today’s always-connected technology-filled world that many people forget about the proven value of … Read More »

Give Me Content

Small businesses know the importance of getting the word out about their products and services. Creating and posting content is critical to promoting the business and for improving your website’s search engine ranking. Posting content to various social media channels, email campaigns and even good … Read More »

Beat the Winter Doldrums-Plan Ahead for Spring

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »

Marketing with Video

Although there may be some wisdom to Forrest Gump’s comparison of life’s unpredictability to a box of chocolates, it’s not wise to treat your online videos that way. Yet this is often what happens when potential customers land on a website and launch the online video – they never really know what to … Read More »

A Small Business Guide to Content Marketing

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable and relevant content from a business … Read More »

Get to Know Your Competition

Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better equipped to highlight your … Read More »

Jump Start or Transform Your Business at SCORE Small Business Forum

Thinking about launching your own business but don’t know where to start? Or maybe you’re a small business owner looking for the right tools and ideas to help operate your business more efficiently. Did you know FREE mentoring is available in your own backyard? SCORE, a local volunteer organization … Read More »

Pack a Punch with BOTH Traditional and Online Marketing

One of the most common questions I get asked is “What’s the best way for me to market my business and products?”  And my answer is:  “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »

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8113 S. Lemont Road
Darien, IL 60561
Phone: 630.717.8332
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