Marketing in a Recession – Part 2

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we'll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone was “wired” the same way.  … Read More »

How to Leverage your Local Newspaper

This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility and visibility is through the print … Read More »

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