When to Step Aside and Let the Experts Manage Your Online Advertising

Congratulations! You’ve made the decision to invest in online advertising with Google’s Adwords pay-per-click platform.  After all, setting up a campaign is free, so anyone can do it, right?  You set up campaigns through their online dashboard and then sit back and wait for the sales to roll in.  … Read More »

Be careful what you ask for: The Case for Negative Keywords

Whenever I visit the South I have to remember that if I want to order an iced tea at a restaurant I have to specify unsweetened tea.  Otherwise I’ll get sweet tea.  It’s a good reminder that there are times and situations when we need to be crystal clear and specific.  This is especially true on the … Read More »

Light a Fire Under your Prospects

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old by then! Better buy it … Read More »

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