Marketing in a Recession – Part 3

Our company has been in business for seven years.  We just had my best month ever.  That tells us that despite the economy, we can be successful.  It just takes a little persistence and creativity. If this economy has you wondering how to stretch your marketing dollars, read on.  We've been using … Read More »

Marketing in a Recession – Part 2

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we'll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone was “wired” the same way.  … Read More »

Marketing in a Recession – Part 1

This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat and our Christmas outfits. After … Read More »

The Most Effective Promotions Methods

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the newspaper, or publish a paper, … Read More »

Sales Tips from a Pro

Lately it seems that I’ve been having conversations with several clients about not just marketing, but sales. There’s a fine line between marketing and sales. Marketing’s role is to create awareness, excitement and desire for you product or service. Hopefully it will generate some good, solid leads … Read More »

Be More Persuasive

I heard on the news that Oprah Winfrey’s school for girls in South Africa has an oratorium. Why? It’s because she feels that leaders and influencers need to have good speaking skills. Whether you’re speaking to 1 or 100, I couldn’t agree more. Public speaking is one of the quickest ways to … Read More »

Link Up With LinkedIn

I recently had lunch with someone I had worked with years ago.  Although we had lost touch, she found me via an online networking site called LinkedIn.  Lately it seems that I’m getting more and more requests to join people’s networks. So, I thought I’d kill two birds with one stone.  I decided to … Read More »

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