We are in the midst of a most unprecedented event. Right now, everything out there is about COVID-19. So how can you properly and sensitively market your brand at a time of such uncertainty? Small businesses need to make smart choices and consider a number of factors, all while being sensitive to … Read More »
How to Build A Successful Marketing Campaign
January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »
Get More Influence Online By Going Offline
April 3, 2017
Social media and other online networks, forums and meet-ups all provide a great way to connect with others regardless of geographic locations. Online networking receives so much attention in today’s always-connected technology-filled world that many people forget about the proven value of … Read More »
Pack a Punch with BOTH Traditional and Online Marketing
June 11, 2014
One of the most common questions I get asked is “What’s the best way for me to market my business and products?” And my answer is: “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »
SMART Marketing
June 16, 2009
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who design corporate objective-setting … Read More »
Be First in your Prospects’ Minds
June 8, 2009
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And, customers purchase from … Read More »
3 Steps to More Revenue
January 20, 2009
The last few days of every year, I spend my time doing some strategic planning for the Price Group. It gives me an opportunity to get creative and excited about the possibilities for the coming year. But the real test of how successful any of us will be by the end of year lies in how well we … Read More »
Survey Your Customers for Free!
January 20, 2009
I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” For the most accurate view of what your market prefers, … Read More »
