Light a Fire Under your Prospects

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old by then! Better buy it … Read More »

The Most Effective Promotions Methods

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the newspaper, or publish a paper, … Read More »

SMART Marketing

Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who design corporate objective-setting … Read More »

How to Leverage your Local Newspaper

This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility and visibility is through the print … Read More »

3 Steps to More Revenue

The last few days of every year,  I spend my time doing some strategic planning for the Price Group.  It gives me an opportunity to get creative and excited about the possibilities for the coming year.   But the real test of how successful any of us will be by the end of year lies in how well we … Read More »

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8113 S. Lemont Road
Darien, IL 60561
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