We’ve used The Price Group for a number of years now. They are consistent, reliable, and always keeping up with the latest trends and marketing methods. They are invaluable when it comes to making sure our bi-annual email blitz goes without a hitch. Thanks to Maureen, Peggy, Ron and Pat for being a part of our team! We would recommend The Price Group to anyone who is trying to build their business.
Situation
Multi Printing Solutions had been in business for 25 years selling customized, imprinted forms for insurance companies. The company needed a fresh approach to keep the business growing. Prior to working with The Price Group, the company had been experiencing a slight flattening in sales. The owners were seeking new ideas and better results for their investment.
Solution
Multi Printing Solutions has a client list of thousands of businesses. Among other projects, The Price Group assumed responsibility for managing the company’s twice per year email campaigns. An email campaign is run in the spring and fall. It links directly to a pdf order form that can be emailed, faxed, or used to place a phone order. This effort is supplemented with a follow-up phone campaign. Anyone who had ordered within the last three years is given a courtesy call to remind them of the upcoming deadline to order.
The result is that customers are thrilled to get the reminders, because they don’t want to miss out on the special deals offered. The addition of the phone campaign nearly doubles the number of orders. As a result, for every dollar invested in this marketing campaign, they get $20 back.
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