“We had been planning this new business concept for 5 years. When we met with Pat we immediately knew that she “got it”. She took our concept and helped turn it into a reality by guiding us every step of the way. She helped us make critical decisions that let us focus on the most important things first – and opened our eyes to things we didn’t even know we should be paying attention to.”

– C. Patolot, Owner

Situation: A new retail business launch required the development of a marketing strategy for creating awareness and for developing a customer base. This consumer-oriented business had the challenge of generating cash-flow quickly, given that it had the expenses associated with running a retail operation.

Solution: The marketing strategy and roll-out included the development of key messages and a “look” that was synergistic with the quality and upscale nature of the business. Marketing and sales materials, a new website, and advertising were developed with a polished, elegant, look and feel. A comprehensive PR plan helped create additional awareness. Even prior to its opening, the company was taking orders – a great way to cover start-up expenses!

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© The Price Group, Inc.
8113 S. Lemont Road
Darien, IL 60561
Phone: 630.717.8332
Mailing Address:
5 S. Washington #811
Naperville, IL 60566
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