Beat the Winter Doldrums-Plan Ahead for Spring

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »

10 Ways to Market Your Business on a Small Budget

Many small businesses view marketing as a never ending spiral of expenses with little to no guaranteed payoff. But many overlook tactics they that don’t require a big cash outlay.  In fact, many of them are free! Create and continually refine a succinct elevator pitch. A well thought-out … Read More »

Pack a Punch with BOTH Traditional and Online Marketing

One of the most common questions I get asked is “What’s the best way for me to market my business and products?”  And my answer is:  “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »

Spring is a Time of Renewal – Especially Here at The Price Group

For most of us, this long winter has us longing for everything spring brings – green grass, flowers, budding trees and especially warmer weather!  Spring also is a time for new beginnings, and we’re pleased to share some big changes this spring for The Price Group.  We’re excited to officially … Read More »

Top Resources for Small Businesses

Vacations and long weekends result in summer months being slower than average for many businesses.  If that’s true in your business, there’s no better time to use this lull to revisit your marketing and business plans.  I’ve compiled a list of some of the best FREE online resources available to … Read More »

Your Personal Brand

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what it’s like to do business with … Read More »

Marketing in a Recession – Part 2

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we'll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone was “wired” the same way.  … Read More »

The Most Effective Promotions Methods

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the newspaper, or publish a paper, … Read More »

The Secret Behind The Secret

If you haven’t caught the latest buzz, it’s all about The Secret. I believe this is going to be BIG. A friend recommended it to me last month, so I picked up a copy of the DVD. If you haven’t seen it, it’s about manifesting your goals through the universal Law of Attraction. Summed up in a few … Read More »

SMART Marketing

Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who design corporate objective-setting … Read More »

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8113 S. Lemont Road
Darien, IL 60561
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