Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may be an instant turnoff. How can a … Read More »
How to Build A Successful Marketing Campaign
January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »
Small Business Saturday is November 25
November 13, 2017
Whenever I visit a local retailer I often ask myself why I don’t visit more often. The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service means. Small businesses offer us the … Read More »
Marketing with Video
October 22, 2015
Although there may be some wisdom to Forrest Gump’s comparison of life’s unpredictability to a box of chocolates, it’s not wise to treat your online videos that way. Yet this is often what happens when potential customers land on a website and launch the online video – they never really know what to … Read More »
Get to Know Your Competition
August 19, 2015
Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better equipped to highlight your … Read More »
The Price Group Inc Achieves Google Partner Status
February 20, 2015
We’re pleased to announce that The Price Group, Inc is now a Google Partner! A select group of marketing companies, agencies, professionals and online experts are certified by Google to manage Pay-Per-Click AdWords campaigns. Google Partners are recognized for excellence, proficiency and experience … Read More »
10 Ways to Market Your Business on a Small Budget
September 15, 2014
Many small businesses view marketing as a never ending spiral of expenses with little to no guaranteed payoff. But many overlook tactics they that don’t require a big cash outlay. In fact, many of them are free! Create and continually refine a succinct elevator pitch. A well thought-out … Read More »
Pack a Punch with BOTH Traditional and Online Marketing
June 11, 2014
One of the most common questions I get asked is “What’s the best way for me to market my business and products?” And my answer is: “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »
