The Most Effective Promotions Methods

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the newspaper, or publish a paper, … Read More »

Make Money with a System

I meet many business people who say they market in spurts.  In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while.  But then they get busy or distracted by other needs of the business.  By around this time of year their … Read More »

Back End Marketing for a Revenue Boost

I recently met with an independent consultant who casually mentioned he charges $400+ per hour.  Naturally, that got my attention. But what I found fascinating was that he had the same issue most entrepreneurs and small business owners have. Most of us are practitioners in our business. So when … Read More »

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