We are in the midst of a most unprecedented event. Right now, everything out there is about COVID-19. So how can you properly and sensitively market your brand at a time of such uncertainty? Small businesses need to make smart choices and consider a number of factors, all while being sensitive to … Read More »
How to Build A Successful Marketing Campaign
January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »
Customers “Buy Local” From Small Businesses that “Give Local”
June 6, 2017
Have you heard the saying, “It is in giving that we receive”? For small business owners, “giving” can lead to greater awareness of your business, more customers, and a deeper sense of community for you and your employees. The specific ways you choose to “give back” will depend on many factors, … Read More »
Get to Know Your Competition
August 19, 2015
Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better equipped to highlight your … Read More »
10 Ways to Market Your Business on a Small Budget
September 15, 2014
Many small businesses view marketing as a never ending spiral of expenses with little to no guaranteed payoff. But many overlook tactics they that don’t require a big cash outlay. In fact, many of them are free! Create and continually refine a succinct elevator pitch. A well thought-out … Read More »
Pack a Punch with BOTH Traditional and Online Marketing
June 11, 2014
One of the most common questions I get asked is “What’s the best way for me to market my business and products?” And my answer is: “That depends.... on your industry, target customers, location, business, products and services!” Today the buzz is all about Internet marketing – websites, social … Read More »
Be careful what you ask for: The Case for Negative Keywords
March 31, 2011
Whenever I visit the South I have to remember that if I want to order an iced tea at a restaurant I have to specify unsweetened tea. Otherwise I’ll get sweet tea. It’s a good reminder that there are times and situations when we need to be crystal clear and specific. This is especially true on the … Read More »
What Are QR Codes and How Can I Use Them?
January 31, 2011
Perhaps you’ve noticed those funny looking bar codes on products or magazine ads. They’re square, and look like a mini printed circuit board. When they are scanned by a mobile device, users are directed to more content such as messages, websites, or videos. Their purpose is to give people passing … Read More »
