Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »
SMART Marketing
June 16, 2009
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who design corporate objective-setting … Read More »
Be First in your Prospects’ Minds
June 8, 2009
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And, customers purchase from … Read More »
3 Steps to More Revenue
January 20, 2009
The last few days of every year, I spend my time doing some strategic planning for the Price Group. It gives me an opportunity to get creative and excited about the possibilities for the coming year. But the real test of how successful any of us will be by the end of year lies in how well we … Read More »
Survey Your Customers for Free!
January 20, 2009
I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” For the most accurate view of what your market prefers, … Read More »
Make Money with a System
January 20, 2009
I meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. But then they get busy or distracted by other needs of the business. By around this time of year their … Read More »
Scarcity Increases Demand for Your Offer
December 27, 2007
Have you ever watched a home shopping network? Admit it. It’s easy to be drawn in by a great looking item. As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it. But what makes their “pitch” more compelling than, for … Read More »
