by admin_pricegroup | Feb 8, 2016 | marketing strategy, Online Marketing, Traditional Marketing, Website Design
Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a... by admin_pricegroup | Jun 16, 2009 | Advertising and promotions, Customer Relationship Management, marketing strategy, Small Business Marketing, Traditional Marketing
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who... by admin_pricegroup | Jun 8, 2009 | Advertising and promotions, Marketing Campaigns, marketing strategy, Small Business, Small Business Marketing, Traditional Marketing
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And,... by admin_pricegroup | Jan 20, 2009 | Advertising and promotions, Marketing Campaigns, marketing program, marketing strategy, Marketing your brand, Small Business Marketing, Traditional Marketing
The last few days of every year, I spend my time doing some strategic planning for the Price Group. It gives me an opportunity to get creative and excited about the possibilities for the coming year. But the real test of how successful any of... by admin_pricegroup | Jan 20, 2009 | Customer Relationship Management, customer surveys, marketing strategy, Marketing Tips, Small Business Marketing
I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” For the most accurate... by admin_pricegroup | Jan 20, 2009 | Advertising and promotions, marketing program, marketing strategy, referral marketing
I meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. But then they get busy or distracted by other needs of the...
