Small businesses know the importance of getting the word out about their products and services. Creating and posting content is critical to promoting the business and for improving your website’s search engine ranking. Posting content to various social media channels, email campaigns and even good … Read More »
Stop Insane Marketing
June 22, 2009
Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the next level of sales, odds are we … Read More »
How to Leverage your Local Newspaper
June 9, 2009
This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility and visibility is through the print … Read More »
3 Steps to More Revenue
January 20, 2009
The last few days of every year, I spend my time doing some strategic planning for the Price Group. It gives me an opportunity to get creative and excited about the possibilities for the coming year. But the real test of how successful any of us will be by the end of year lies in how well we … Read More »
Make Money with a System
January 20, 2009
I meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. But then they get busy or distracted by other needs of the business. By around this time of year their … Read More »
Back End Marketing for a Revenue Boost
January 20, 2009
I recently met with an independent consultant who casually mentioned he charges $400+ per hour. Naturally, that got my attention. But what I found fascinating was that he had the same issue most entrepreneurs and small business owners have. Most of us are practitioners in our business. So when … Read More »
