A Small Business Guide to Content Marketing

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable and relevant content from a business … Read More »

Is Your Facebook Page Engaging?

The name of the game on facebook these days is engagement. It used to be that if you created a post on your business page it would automatically show up in the news stream of anyone who had liked your page. But alas, facebook changed that some time ago. Nowadays, facebook takes into consideration … Read More »

Top Tips for Increasing Likes on your Facebook Business Page

One of the most common questions we get is “How do I increase the number of individuals who like my facebook page?” We have a number of tips for raising the number of likes on your page whether you just launched it or you’re a seasoned veteran. Here you go! Encourage all employees, family … Read More »

Promote Your Small Business with Facebook Contests

The holiday season always brings some wonderful opportunities to promote our businesses. Holiday sales and special promotions, reconnecting with clients, and networking! Social media also offers an array of ways to get the word out about your business and provides some great opportunities for … Read More »

Facebook Timeline Changes – Part 2

Our last post focused on facebook’s new changes to the timeline format.I hope you had fun switching your Facebook business page over to this new look!   In this post, we’ll take a look at some more details about these changes. As a reminder, visitors to your Facebook page now have new “Branding … Read More »

Get Ready for Facebook Changes Coming This Week

I always say that there are three things in life that are certain: death, taxes, and changes to Facebook.  Well, heads up!  There are only a few days left before you have to convert your Facebook business page to Facebook’s new timeline format.  After March 30th, they will automatically be … Read More »

Social Media Marketing: Join the Conversation

If you’ve been following this series of articles on social media, then hopefully you have had some time to get started and listen in on conversations in your social media environment. Now let’s talk about the important next step – joining the conversation. Successful social media marketing programs … Read More »

Social Media Marketing – Step 1: Listen

If you’ve ever watched a relay race you’ve noticed that runners don’t stand at a dead stop when they grab the baton. They match the pace of their oncoming teammate as they take the hand-off. Just as that makes for a smooth transition, so, too, does matching the pace of the activity in social media … Read More »

Getting Started With Social Media – Begin With a Strategy

Social Media is hot, hot, hot. I’m often asked by newcomers how to get started. It seems so overwhelming! Let’s take a look at some of the first steps to getting engaged in social media. Like other new marketing methods, I find companies jumping into social media without a real plan. They may start … Read More »

Should a Small Business Care about Social Media Marketing?

I’ve probably received more questions on the topic of social media marketing these last few months than on any other topic.  It’s all the buzz.  So exactly what do I mean by Social Media Marketing (SMM)?  It’s the use of tools and techniques to more effectively build relationships online.  It … Read More »

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