by admin_pricegroup | Aug 26, 2009 | Advertising and promotions, Customer Relationship Management, Small Business, Small Business Marketing
Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... by admin_pricegroup | Aug 4, 2009 | Advertising and promotions, Networking, Online Marketing, referral marketing, Traditional Marketing
I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... by admin_pricegroup | Jul 9, 2009 | Advertising and promotions, Customer Relationship Management, Networking, persuasive communication
I heard on the news that Oprah Winfrey’s school for girls in South Africa has an oratorium. Why? It’s because she feels that leaders and influencers need to have good speaking skills. Whether you’re speaking to 1 or 100, I couldn’t agree more. Public speaking is... by admin_pricegroup | Jun 22, 2009 | Advertising and promotions, Customer Relationship Management, Marketing Campaigns, marketing program, Marketing Tips, Online Marketing, Small Business Marketing
Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the... by admin_pricegroup | Jun 16, 2009 | Advertising and promotions, Customer Relationship Management, marketing strategy, Small Business Marketing, Traditional Marketing
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who... by admin_pricegroup | Jun 9, 2009 | Advertising and promotions, marketing media, marketing program, press releases, public relations, Small Business Marketing, Traditional Marketing
This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility...
