Beat the Winter Doldrums-Plan Ahead for Spring

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a clear plan of action for your … Read More »

Marketing with Video

Although there may be some wisdom to Forrest Gump’s comparison of life’s unpredictability to a box of chocolates, it’s not wise to treat your online videos that way. Yet this is often what happens when potential customers land on a website and launch the online video – they never really know what to … Read More »

A Small Business Guide to Content Marketing

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable and relevant content from a business … Read More »

Get to Know Your Competition

Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better equipped to highlight your … Read More »

Do you Have a Mobile-Friendly Website?

How important is it to have a mobile-friendly site, and what exactly does that mean? For some time, Google has warned they would be making changes to search algorithms to use a site’s mobile-friendliness as a key ranking factor. Translated, this means sites that were not originally optimized for … Read More »

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