Back End Marketing for a Revenue Boost

I recently met with an independent consultant who casually mentioned he charges $400+ per hour.  Naturally, that got my attention. But what I found fascinating was that he had the same issue most entrepreneurs and small business owners have. Most of us are practitioners in our business. So when … Read More »

Scarcity Increases Demand for Your Offer

Have you ever watched a home shopping network?  Admit it.  It’s easy to be drawn in by a great looking item.  As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it.  But what makes their “pitch” more compelling than, for … Read More »

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