Survey Your Customers for Free!

I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product.  Most of the time my answer includes “Go to the source.” For the most accurate view of what your market prefers, … Read More »

Make Money with a System

I meet many business people who say they market in spurts.  In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while.  But then they get busy or distracted by other needs of the business.  By around this time of year their … Read More »

Back End Marketing for a Revenue Boost

I recently met with an independent consultant who casually mentioned he charges $400+ per hour.  Naturally, that got my attention. But what I found fascinating was that he had the same issue most entrepreneurs and small business owners have. Most of us are practitioners in our business. So when … Read More »

Scarcity Increases Demand for Your Offer

Have you ever watched a home shopping network?  Admit it.  It’s easy to be drawn in by a great looking item.  As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it.  But what makes their “pitch” more compelling than, for … Read More »

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