Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may be an instant turnoff. How can a … Read More »
How to Build A Successful Marketing Campaign
January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »
Small Business Saturday is November 25
November 13, 2017
Whenever I visit a local retailer I often ask myself why I don’t visit more often. The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service means. Small businesses offer us the … Read More »
Customers “Buy Local” From Small Businesses that “Give Local”
June 6, 2017
Have you heard the saying, “It is in giving that we receive”? For small business owners, “giving” can lead to greater awareness of your business, more customers, and a deeper sense of community for you and your employees. The specific ways you choose to “give back” will depend on many factors, … Read More »
