Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth, revenue and profitability. The … Read More »
Small Business Saturday is November 25
November 13, 2017
Whenever I visit a local retailer I often ask myself why I don’t visit more often. The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service means. Small businesses offer us the … Read More »
Customers “Buy Local” From Small Businesses that “Give Local”
June 6, 2017
Have you heard the saying, “It is in giving that we receive”? For small business owners, “giving” can lead to greater awareness of your business, more customers, and a deeper sense of community for you and your employees. The specific ways you choose to “give back” will depend on many factors, … Read More »
Get More Influence Online By Going Offline
April 3, 2017
Social media and other online networks, forums and meet-ups all provide a great way to connect with others regardless of geographic locations. Online networking receives so much attention in today’s always-connected technology-filled world that many people forget about the proven value of … Read More »
