Archives for March 2010

Social Media Means Opportunity for Small Business

Just yesterday, one of my clients shared a story about a recent car-buying experience. Apparently, one of the young salesmen at this dealership was on his cell phone texting something. My client’s salesperson said he didn’t know what this guy was doing, other than sending messages out over the … Read More »

Should a Small Business Care about Social Media Marketing?

I’ve probably received more questions on the topic of social media marketing these last few months than on any other topic.  It’s all the buzz.  So exactly what do I mean by Social Media Marketing (SMM)?  It’s the use of tools and techniques to more effectively build relationships online.  It … Read More »

Your Personal Brand

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what it’s like to do business with … Read More »

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