Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the next level of sales, odds are we … Read More »
Archives for June 2009
SMART Marketing
June 16, 2009
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who design corporate objective-setting … Read More »
How to Leverage your Local Newspaper
June 9, 2009
This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility and visibility is through the print … Read More »
Be First in your Prospects’ Minds
June 8, 2009
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And, customers purchase from … Read More »
Bundle Up for Bigger Bucks
June 8, 2009
Every time I tell the story of how I came to own a $20 “fingernail buffer” people laugh. Maybe that’s because most of us have a similar story. It happened last summer, as I was walking through the Premier Outlet Mall. A salesperson who worked at one of the kiosk-type shops in the middle of the mall … Read More »
