by admin_pricegroup | Jun 22, 2009 | Advertising and promotions, Customer Relationship Management, Marketing Campaigns, marketing program, Marketing Tips, Online Marketing, Small Business Marketing
Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the... by admin_pricegroup | Jun 16, 2009 | Advertising and promotions, Customer Relationship Management, marketing strategy, Small Business Marketing, Traditional Marketing
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who... by admin_pricegroup | Jun 9, 2009 | Advertising and promotions, marketing media, marketing program, press releases, public relations, Small Business Marketing, Traditional Marketing
This month, I’m turning the tables on the media. Rather than being the interviewer, I’ve asked Meg Dedolph, Business Editor of our local newspaper, the Naperville SUN, to be the interviewee. Why? Well, one of the many ways an entrepreneur can increase credibility... by admin_pricegroup | Jun 8, 2009 | Advertising and promotions, Marketing Campaigns, marketing strategy, Small Business, Small Business Marketing, Traditional Marketing
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And,... by admin_pricegroup | Jun 8, 2009 | bunding services, Customer Relationship Management, Small Business Marketing, Traditional Marketing
Every time I tell the story of how I came to own a $20 “fingernail buffer” people laugh. Maybe that’s because most of us have a similar story. It happened last summer, as I was walking through the Premier Outlet Mall. A salesperson who worked at one of the kiosk-type...
